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3 Tips To Help You Grow Your Baking Business

by Krin Murphy

Like most entrepreneurs, you've probably dreamed of making a living doing what you love. If you already have a baking business, then you're on your way to making that dream a reality. However, it can be hard to make the leap from hobbyist baker to running a full-fledged baking business. If you've been wanting to earn more money and serve more customers, here are three tips that can help you grow your business.

1. Attend local events.

Word of mouth is great advertising, but if you want your business to grow, you'll have to advertise more aggressively. One way to do this is by putting yourself out there at local events. Look up food and trade shows in your city and figure out how to attend them. You may need to sign up several months ahead of time and pay for a booth, but the investment is worth it. Your business will get lots of exposure, and you might draw the interest of other companies who want to do business with you.

2. Become a wholesaler.

Becoming a wholesaler is a great way to break into a new market. By partnering with local coffee shops, restaurants, and grocery stores, you can get your baked goods noticed by many more people. If you got any leads from the local events you attended, you should contact their representatives promptly to pitch your baked goods to them. Make sure your sales pitch is concise and persuasive. You should also bring samples of your baked goods as well as a price sheet that shows them how much you would charge for wholesale items.

3. Distribute your baked goods.

When you succeed in securing clients for your new wholesaling business, you'll need a way to get your baked goods to them. You should start researching local trucking services to find the one that best suits your needs. You'll need to hire a professional, since you can't run your baking business and drive your goods to customers in the early hours of the morning. If you sell perishable items such as cheesecakes, you may need to hire a refrigerated truck or pack your desserts in coolers for safe transport.

Being an entrepreneur in the food service industry can be both challenging and rewarding. Growing your business takes time and effort, but becoming a wholesaler can do wonders for your profit margins. These simple steps will help you get your baked goods into stores where people can discover them.